CONSUMER INSIGHTS★MARKET RESEARCH★BRAND HEALTH★NPS / CSAT★INNOVATION PIPELINE★RETAIL INTELLIGENCE★IOT ECOSYSTEM★CAMPAIGN ANALYTICS★COMPETITIVE INTEL★ CONSUMER INSIGHTS★MARKET RESEARCH★BRAND HEALTH★NPS / CSAT★INNOVATION PIPELINE★RETAIL INTELLIGENCE★IOT ECOSYSTEM★CAMPAIGN ANALYTICS★COMPETITIVE INTEL★
Sector · Consumer & Business Insights

Divya
Raghav

Strategic Insights & Innovation · 7+ Years

Turning consumer intelligence into market-winning strategies. From NPS diagnostics to innovation pipelines, I decode what markets mean and build what businesses need.

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Divya Raghav
Status
Open to
opportunities
0
Years Active
2018 → PRESENT
0
Programs Led
NATIONAL + INTL
0
Max Sample (K)
RESPONDENTS
0
Markets
INDIA + GLOBAL
Race History

Career Seasons

2023 – Present
vivo Mobiles India
Assistant Manager, Strategic Insights & Innovation
Designing and executing consumer and market insight programmes across India and 4 global markets, converting intelligence into actionable strategies for product, marketing, retail and e-commerce teams. Built real-time quant dashboards; drove brand health tracking, NPS diagnostics and campaign effectiveness frameworks.
Brand Health NPS / CSAT IoT Research Quant Dashboards Innovation Shining Star Award
2019 – 2023
MDRA
Assistant Research Manager
Executed 5–6 national and international research projects annually across policy, trade, entertainment, gaming and consumer behaviour. Managed full research lifecycle from design to client reporting; sample sizes from 120 to 1,05,000 respondents.
Qual & Quant FGDs / IDIs Policy Research GAIL · DPIIT · IIFT
2019
Nielsen India
Project Associate, Lok Sabha Elections
Delivered large-scale political opinion and exit poll research. Rigorous quantitative methods, stakeholder collaboration, and accuracy-first delivery.
Opinion Polls Nielsen Methodology
2018
Skyrams Outdoor Advertising
Marketing Executive
Managed client acquisition and outdoor advertising strategy across 48 cities: campaign planning, media targeting and vendor coordination.
48 Cities Brand Activation
Systems & Capabilities

Core Stack

📡
Consumer & Market Research
End-to-end research lifecycle: qual (FGDs, IDIs) and quant (large-scale surveys, panels) with syndicated data sources.
📊
Brand Health & NPS
Annual brand health monitors, NPS diagnostics, CSAT frameworks and measurement architecture for campaigns and activations.
🔗
IoT & Product Ecosystem
Consumer research for smart device ecosystems: gaming, livestreaming, product-specific evaluations and UX journeys.
⚡
Competitive Intelligence
Identifying opportunities and threats by synthesising data from multiple sources into brand-business planning inputs.
🎯
Innovation Pipeline
Supporting innovation development through consumer-backed insights, test & learn approaches and trend synthesis.
📢
Insights Storytelling
Translating data into compelling narratives for senior stakeholders: presentations, dashboards and strategic briefings.
Podium Finishes

Recognition & Awards

🏆 Award
Shining Star
vivo India, breakthrough customer service & sales insights
🎓 Academic
Harvard Case Study Marathon
Cardiff Metropolitan University · Winner
💡 Competition
Shark Tank Winner
Cardiff Metropolitan University
🎙️ Speaker
Best Parliamentary Speaker (×2)
National Youth Parliament · National Level
📜 Client
Client Recognition
GAIL · DPIIT · IIFT · Certificates of Appreciation
🌏 Delegate
APAC MUN Delegate
Malaysia · Singapore · Indonesia
Tracks Raced

Markets Covered

India
China
Dubai
Thailand
Vietnam
Malaysia
Singapore
Indonesia
Pit Wall

Let's Build Something Together

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